Monthly Archives: July 2011

Now FUD the VBlock, they must be worried.. YES!!

By Clive Gold, CTO Marketing, EMC Australia and New Zealand.

I saw a storage vendor the other day say that VCE had only sold 10 Vblocks in Australia, so much more FUD and its getting so tiresome.. not because their number is totally wrong, but yet again they insist on comparing different things. I can argue all I like, that motorbikes have half the number of wheels than cars do… but what is the point and who is that naive to think that it’s important?

So talking about halves, I do not know how many Vblocks have been sold in Australia, and I would not be authorised to say anyway. But I was involved in the sale of 5 just last month, so I got to think the competitors estimate is a little light on!

BUT, the point is we need to make is simply, who are customers choosing to do this work on? Well I’ve found this year’s survey of what storage people choose to run their virtual environments, and again every second person asked chooses EMC! So this year’s survey comes from Wikibon, (an interesting on-line analyst), which joins the others from IDC, Goldman Sachs, and Forrester.. all show the same result. Year after year after year..

So, Dear Mr Competitor, keep arguing and pushing the marketing FUD, while EMC delivers the most cost effective, scalable and versatile storage for virtual environments.


Mr Customer, if you would like to cut up to 40% from the TCO of your virtual infrastructure, then come to VCE and talk about converged infrastructure!  Just, remember to be converged infrastructure you have to be able to just select the model, receive one product, plug it in and use it before lunch.. via the single window on that single screen and receive one-update for this single product!

Attempt to FUD the VMAXe.. wow..

Last week saw a flurry of ‘tweets’ from a competitor of EMC wich seemed like a FUD campaign.  In typical manner with these things, a statement is made, in 140 characters or less, with no substantive proof nor context. The whole idea is to leave the reader to assume the worst!

For example if X fails then you lose Y. Wow that is a huge concern when you read the statement and you are left to believe that product X has a high risk associated with it! In truth, X is the world leader in reliability as its integrated design provides full redundancy and multiple failure zones, making it tolerant to multiple failures by design. A slightly different picture!

I marvel at how people can state the obvious, in such a way as to insight fear uncertainty and doubt in people. “If all four engines fail, the plane will fall to the earth!” Is this true? Strictly speaking it is. But what are the chances that all four state of the art engines fail? Secondly, is four engines an acceptable design to mitigate the risks, and lastly if all engines do fail, doesn’t the aerodynamics of the plane allow it to glide to a safe landing?

Now the real reason I love this kind of FUD, is that the company saying all this, (using my analogy), only produces a single engine plane!  As my mother used
to say “the pot calling the kettle black”, the problem here is our kettle is electric.. and it is shiny silver!!

So why the twitter flutter!  Well that is easier to explain, real fear! News about the addition of the VMAXe to our product line is out. A system that straddles the mid-tier and high-end architectures for storage; attractively priced with a VMAX multi-controller architecture; scale-up and scale-out running the worlds most advanced storage operating environment, enginuity.  So that is the crux of it, how can they compete with a twin controller scale up architecture against this?
Well the approach seems to be throw FUD and hope some of it sticks!

This does mean that they assume you, the customer for this technology, is dumb! That you can’t simply Google the technology, look for news articles on failures and problems, and you can’t look at reference information! That’s the piece I really don’t understand, that in today’s age of instant access to information, how does a dis-information campaign work?

To be honest, I’m delighted when I see these desperate moves by the competition, it says to me that EMC has hit a sweet spot in the market.  In this case the competitor only has a mid-tier architecture and they try and sell it as a high end machine.

Socialytic Apps- new term from IDC

By Clive Gold, CTO Marketing, EMC Australia and New Zealand

The idea of Socialytic Apps is really interesting. Last week I mentioned the IDC briefing I attended and covered the first half of the discussion here.
Now the more thought provoking part and IDC’s other new term, the Socialytic app. To start they said that the socialytic app has the following attributes:

  • Aggregate social data from public and private social data sources
  • Real-time search and monitoring
  • Social metrics dashboard
  • Natural language processing (NLP) with linguistic analysis capabilities
  • Visualization and simulation
  • Social trending
  • Human search

(There has been some reporting but CIO seems to have the best summary I found, here.)

The argument put forward by IDC is that companies are using social media externally, to increase brand awareness and manage and enhance relationships with customers and prospects. Internally they are using the tools to improve collaboration and productivity, with the intention of achieving the three essentials of revenue growth, cost reduction and risk mitigation.  At the same  time IDC’s research shows that CIO/CTOs rate business intelligence as being high on their list of priorities, with the intent of improving decision making, driving revenue growth and managing risk.

So it would seem these two, social media and BI, are inexorably related!

What’s the problem then? Well traditional BI is too structured and too slow for this work. Too structured as when data warehouses are set up they have a schema which pre-defines the questions that can be asked. Too slow, hence data has to be summarised to enable queries to be run and once again limiting the scope of the system. All that has now changed, with the new analytical databases that are now available.  These systems are built to be highly parallel allowing the processing billions of structured rows in realistic-time as well as use tools, such as Hadoop, to process semi-structured datasets. But the real kicker is that these tools leverage standardised hardware, which drops one or two zero’s from the price tag, when compared to proprietary systems.

The key to me is the integration or mashup of this social media data with your internal systems. A cute example of this was shown during Pat Gelsinger’s keynote at EMC World. Where they looked for competitors in the audience, used public data to build a resume, used internal systems to get references, and then fired off the hiring system.

A new world is really on us, so do you use any social media integration into any of your core systems?