A very interesting press release today, “EMC and VMware Partner to Deliver New VMware vSphere Data Protection, Powered by EMC Avamar Technology”, full release on their websites or (here). So what will happen when the leading virtualisation system tightly integrates the leading source based deduplication software?
My thinking goes like this:
– most environments are virtualised moving rapidly to 100%
– most people use VMware, analysts put their market share around 80%
– most people are re-engineered their backup environments, IDC shows ‘backup-appliances as the fastest growing and now the majority of the market spend.
– most people are designing complexity out of their environment.
So why would you not choose this as your backup method?
I love my analogies and to show my age I’ll use the humble car-radio! When I was young it was only the very high end vehicles that had a factory installed radio. Your stereo choice was more important than road worthiness and many weekend was spend cutting holes in the back to fit oversized speakers! Yet today you up-size the system as an option, however no vehicle is sold with the sounds of silence, and the ‘car radio’ market, is somewhat a niche for the enthusiast or the duff duff lover!
Will this trend of re-engineering backup continue, I have to believe it as there are so many reasons why the ‘old’ tape based regime is dying fast:
– Virtualisation breaks the old method! The usual story of the single NIC card replacing 20, as you virtualise, now you try move the same data through that one bottleneck and meet your backup window!
– Compliance reasons – using deduplication to bring all the data into one place and under centralised control!
– Service level reasons, you finally realise that the purpose of backup is restore and when you need data you should have it right there, right now!
– And maybe to quote my Data Domain colleagues, Tape Sucks –its just too complicated and too unreliable and too costly and too people intensive!!
So I’m pretty convinced that this is a disruptive move in the market, well done someone. Now all I am wondering is if some of the EMC Avamar team have gone to the North West and having a similar conversation there… wouldn’t that be cool!!