EMC’s New Strategy

It’s been about three months since Joe Tucci – CEO EMC and Chairman of the EMC and VMware Boards, announced the three pillar strategy for EMC. My thoughts are below but in summary how interesting that an organisation can focus and at the same time extend!

emc 3

The BIG EMC is now made of three parts; EMC II, VMware and Pivotal. (It’s not a new incarnation of EMC2 as in EMC Two, but EMC Information Infrastructure.) The idea is to divide the IT stack into three parts, the new infrastructure, the new OS and the new application layer.

The New Infrastructure

The journey to the cloud is not over yet, in fact we need to take a bit of a route adjustment to get there. Each year analysts like IDC survey customers to see when they will achieve the illusive IT as a Service end point. Strangely each year it seems to get further away!

What’s so hard? What is hard is achieving a full end to end orchestration through the stack! We have been automating and orchestrating each layer in an attempt to be able to tie the pieces together. However too much pre-work needs to be done before any higher-level orchestration can be effected. The cause of this is fundamentally too many control and command differences between all the parts.

The new idea is to move this up a level and to fully abstract the control plane to the next level. In this way all hardware resources become ‘virtual’ and can be managed at this higher plane. Having created this software defined abstraction, the orchestration from end to end should become achievable, without having to manage the underlying hardware as well.

At the same time there are the continuing challenges being presented due to the growth of data! As I pointed out in a previous post, storage is not snorage, (here), as each year gaps appear where new architectures are needed to close them.

We all live with the issues around managing content; moving it around, sharing it, etc. EMC’s information intelligence group continues to build out this portfolio of birth to disposal technologies to make organisaitons productive and safe.

It’s EMC Information Infrastructure’s job to make all of this happen!

The New Operating System – VMware

Well here I’m going to speculate as I am not that up to date with VMware anymore. Consider the traditional operating system it had two jobs; control the hardware and interface to the applications. Virtualisation has removed the first job as it now controls the underlying physical resources and has opened up new capabilities brining about the world of ‘cloud’. The dynamic instantiation of applications onto different platforms as well as the movement of them across physical machines or across distances cannot exist in a physical world! Now there is more work to be done here.

The other part I wonder about, the API’s that allow applications to run. Is this an area that will continue to exist going forward? I don’t know what the answer is.. do you?

Either way this layers is the domain of VMware and there is a lot of work to be done here!

The New Applications

Ever since computing became a general business tool, the backlog of projects has been growing. There seem to be an insatiable appetite for business functionality, which is now becoming mission critical for many organisations. As the world becomes digital the ability to harness data and operationalise it, becomes critical to the survival of most organisations. Here lies the challenge which the Pivotal Initiative will address with the technologies they have and will bring to market.  How to harness and use all that data? (The realm of Big Data.) How to respond in real-time? The realm of ‘extreme programming’ and agile development as well as high speed processing and analytics.

Establishing the framework for ‘new app’ development is the job of Pivotal.


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