Monthly Archives: April 2013

The Australian Cloud – Mainstream Now


Preparing for a talk this week I went searching for the latest estimates of how large the Australian cloud market is. Two companies are often quoted in the IT press as the market analysts, Gartner and IDC. True to form I found two recent estimates; IDC says A$2.33 billion by 2016, (CAGR of 24.8%), (IDC here), but Gartner says it’s already there at $2.4 billion in 2012, (Gartner here).

See the issue? They would argue they count different things, so you can’t really compare the numbers. Which I kind of understand, but what is the size of the market? Maybe that doesn’t really matter, what is important is it is now substantial and it’s growing fast!

What I’m seeing is that ‘cloud’ is now mainstream, just about everyone I speak to has deployed at least one cloud service. To generalise what I would say is that SMB’s are almost totally cloud, why would you purchase and look after infrastructure if you were a small business or a start-up? In the mid-tier it seems like the cloud is the second datacentre used for backup and DR. And at the high end it seems as if the cloud has become the third datacentre. (Perhaps active-active between the two primary datacentres with the cloud providing the third; test, dev, triangulated DR.)

Confidence is building as well, perhaps not in the Traditional public cloud providers as fast as its growing with the home-grown enterprise centric providers like Telstra, Optus, etc. (In-fact the IDC article above says 70% of their survey group agree with this.)

Anyone who is still riding the data-sovereignty and “patriot act” rationale for not adopting cloud, is breading shadow IT in their organisation. Which is very dangerous! There is now nothing stopping any user pulling out the corporate credit card and setting up that Dropbox or AWS service to get something done quickly. Now IT has no control and data security is totally breached! However providing a trusted, secure and enterprise facility which is readily available in Australia by some of Australia’s most trusted brands… does seem more logical to me.

Now if I convinced you to take the leap into the Australian cloud be aware of another prediction, 30% of cloud suppliers will be out of business by 2015, (IDC). So when choosing the vendor you still need the due-diligence as no matter how good your contract is, once an organisation goes under, your data and systems and processes go with it!

What’s your experience with the Australian Cloud?


Glass is Half Full – Stop the Big Data Naysayer!


Boy is it getting tedious, almost every press interview I do on Big Data starts with, “Aren’t the dangers associated with Big Data too big to overcome?” Really, talk about glass half empty!

I start my standard answer, “Do you remember when you would never let your children onto the Internet?” Need I say more!


Then I ask some of these questions, Wouldn’t you like to…

–          know you are buying at the best price?
–          eating the correct foods, maybe in the correct serving sizes?
–          have all the available information to make the best decision?
–          be serviced as an individual?
–          have your doctor make a diagnosis armed with the latest research, your
history, your genetic makeup and your lifestyle choices?
–          have your mechanic tune your car for the way you drive!
–          etc…

“Yes but you can’t trust large institutions not to target you, haven’t you heard about the Target-pregnant teenager story?”

Well let’s understand that, did Target do something wrong by offering discounted products to women that needed them?  I’m just wondering how many of those women walked into the store and insisted on paying full price for those items? I’m sure that no one would object to getting an offer for something that they are interested in at that point in time, would you?

Then there are the big bad banks. In fact EMC is providing a technology called Silvertail, (here), that tracks your every click on-line and works out how you behave. Scary isn’t it? Well no it isn’t, because if someone logs on as me and does not behave as me, then the technology shuts down the transaction and protects me. I like that idea that the technology is basing its assessment on the way I behave, rather than some generic model of what a ‘good’ person does. (Not saying that I’m weird, just an individual.)

Finally, you do know that your Telco knows who you are calling don’t you? In-fact some of these companies are analysing this data to see where they should place their infrastructure to improve call quality, improve their plans to attract more users like you. Perhaps even recognize me as a loyal customer and not treat me like every other person that they talk to!

In summary big data is changing the way we work, live and play.. for the better. Not only that the results of big data projects EMC’s customers have done have always been a win-win. This is not a zero sum game this is lower prices and better products and services!